Increase traffic to your website. What is SEO and do I need it for my business?

What is SEO, Do I need SEO for my Website?   Yes. Absolutely!

Search Engine Optimization or “SEO” is a way to optimize the ranking of your website on search engines’ results pages so that it can be found when people are running searches related to your business, brand, product or service. With the rise in smart phone usage and people searching for things on the go, it is important to have your website come to the top of the list!

According to market research, people find your business online in the following ways:
     

     71%  by searching Google, Bing, or another search engine
     46%  from a link from another website
     41%  by word of mouth
     38%  from a print advertisement
     22%  from a promotional email

“The number one way that people find your business online is through web searching.”

All the major search engines like Google, Bing and Yahoo have results that are ranked based on what the particular search engine considers most relevant to users. Search Engine Optimization helps to code your page properly in order to make you more visible to someone searching for your product. Through this process, SEO increases traffic to your webpage, increasing business!

How can SEO be measured? Analytic Reports! How many people are searching for your website by typing in your company name? How many are finding you by a keyword search? This information helps to better direct traffic, giving you a baseline of who is visiting your website and how they got there.

“With this knowledge and SEO actions in place, you can use your website to do more business, gain more customers, and make more money!”

Do you need SEO? The answer to this is YES.

SEO is something that you could research and do yourself, but it is very time consuming and oftentimes, confusing. With ever-changing “Google rules,” it can be difficult to get the best results. Since Google has 67% market share of the searches run on the internet, effective SEO is rooted in a deep understanding of the algorithms behind the rankings.

If you want to know how your website stacks up against the competition, how much traffic is hitting your site, how they are getting there, and have the ability to drive more business through your website, give Light Industries a call!

We have cost effective packages priced for those who want to dip their toe in the pool, or dive in headfirst!

by Kimberly J. Scolaro, Telocommunications Projects Manager

For more info email Jessica.Tinordi@lightindustries.com

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More IT departments are allowing mobile device and Mac usage.  Is your data encrypted?

More companies are allowing employees to use their mobile devices for business, opening the doors to new data threats.

You trust your employees, but what if they lose their phone?  Your business data could be compromised!

Sophos surveyed IT managers to find out how they handle the challenge of device diversity across their organizations and found that 78% support or plan to support Mobile and Macs on their networks.*

78% of IT Managers plan to support Macs

41% of IT Managers see Mac / Mobile usage increasing

75% still have not adopted Mobile Device Management (MDM)

The latest version of Sophos Cloud, the managed security solution, has just been released. It includes innovative solutions to protect businesses from the ever-changing security challenges they face today.

This new Sophos Cloud version is the only service to manage Windows, Macs and mobile devices from a single console!

Centralized IT management over all your devices, effortless deployment and easy to use security management tools.

* For the Full Story, read Sophos Cloud brings simplicity to managing Windows, Macs and mobile devices by Bill Lucchini, Senior Vice President and General Manager, Sophos Cloud.

For more information, or help setting up your Mobile Device Management tool, contact us today.
By Jessica Tinordi,  Jessica.Tinordi@lightindustries.com

3 Tips to Protecting Your Data During a Storm

IntronisSpring storms can shut down your business if you are not prepared.

Here are 3 helpful tips that everyone should know about to keep your data safe and to ensure your business is “running as usual” regardless of the weather.

1. Set up surge protectors for your PC or Laptop, printers, but also protect your network port and other hardware.  Remind users to Save Often during inclement weather.

2. Install an appropriate Uninterruptable Power Supply or UPS, or battery backup for temporary power during an outage. This will provide your team with extra time to save and back up the data they are working on if the power goes out in your location.  We recommend APC’s solutions along with their management software that can alert you to potential issues; such as temperature issues in your server room, before they become a problem.

3. Ensure you have a good back up solution.  Tape backups are okay, but new cloud backup solutions are the way to go to prevent error, ensure security of your data, and if you need it, improved data recovery options. Learn more about cloud back up solutions we recommend like Intronis, Datto and eFolder.

Contact us with questions, we are happy to help you with your disaster recovery & backup plan.

By Jessica Tinordi, Jessica.Tinordi@lightindustries.com

Microsoft IE Patch – Now Available

IE2This morning, Microsoft issued a critical patch for Internet Explorer.

The patch is available on Microsoft’s site and will require a re-boot of your computer.  You can read the full story about this fix on CNN.

Please find more information about applying this critical patch on Microsoft’s Technet site here https://technet.microsoft.com/library/security/ms14-021.

If you need any assistance applying this patch, please contact Light Industries at 410-987-5914.

We offer remote monitoring and patching services. Ask us about our Managed IT Services packages.

By Jessica Tinordi, Jessica.Tinordi@lightindustries.com

Microsoft, Homeland Security, Recommend Avoiding Microsoft IE Browsers Until Security Issue is Resolved

IE2

 

SECURITY ALERT 

A new security vulnerability in Internet Explorer has been reported and Microsoft is recommending that you avoid using Internet Explorer until the security flaw has been resolved.

Recommendations:

Light Industries recommends that you change your default browsers to either Google Chrome or Mozilla Firefox until the security flaw is patched.

How to change your default browser to Google Chrome

How to change your default browser to Mozilla Firefox

More Information:

The Department of Homeland Security has also advised users to consider alternative to IE

CNN Story and Additional Information

The Official Link from Microsoft 

As always we suggest safe browsing so if you are unable to change your default browser because of the applications you use, you can enable “High Security” or disable services within Internet Explorer to help secure it better.

As part of our efforts to inform and educate our clients about threats to the security of their data, Light Industries will make every effort to make you aware of threats and the potential impact on your organization and your staff’s general use of the internet.

We continue to proactively address and update our systems as necessary.  Again, due to the high importance of this particular threat, we want to make sure you are informed and can take steps to assure the security of your data.

When a patch is released for this issue, we will let you know and schedule a time to install it onto your machines.

Questions? Contact your IT Support Desk or please call us on 443-795-5110.

By Jessica Tinordi, Jessica.Tinordi@lightindustries.com